Last weekend The Wall Street Journal launched its new weekend lifestyle supplement with a lead story on the rise of heritage brands. A modernization of the classics – Filson, Barbour, L.L. Bean, Levi’s, Woolrich and Red Wing – returning to the runway via collaborations with designers such as Daiki Suzuki for Woolrich, Tokihito Yoshida for Barbour and Billy Reid for Stetson.
Not such new news to us. Actually not news at all. Smith+Butler has been dedicated to cultivating the heritage aesthetic for several years with careful attention to time-honored American brands hewn together on American soil.
Still, it’s a good article in the Journal about who’s doing what with whom, and it has that nifty graph. Read it here.